One of the first questions I ask is: what do you want a visitor to do? The answer usually tells us how big the site needs to be.
Start with a landing page when…
- You have one offer and want to see if people want it.
- You're collecting sign-ups, bookings or pre-orders.
- You're running ads or sharing one link from social media.
A single focused page converts better than a site full of menus, because there's only one thing to do on it.
Go for a full website when…
- You have several services or products that need their own space.
- People need to trust you before they buy: about, reviews, case studies.
- You want to show up in Google for lots of different searches.
Or build something in between
Most of my projects start as a landing page and grow page by page as the business proves itself. That's the beauty of a monthly setup: the website grows with the idea instead of being guessed at on day one.