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How to organize WooCommerce products correctly – Categories, tags, attributes & variations

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organize WooCommerce products correctly

Having your products visible on your website is not nearly enough. In order to have high SEO rankings, good product structure and healthy website flow you have to make some things organized. So here’s How to organize WooCommerce products correctly – Categories, tags, attributes & variations.

Table of content:

  1. About product types, categories, tags & attributes
  2. How to organize WooCommerce products – The ideal structure
  3. T-shirts store – Example 1
  4. Fashion store – Example 2
  5. Fast food store – Example 3

About product types, categories, tags & attributes

There are 4 types of products in WooCommerce.

  • Simple product
  • Group product
  • External/affiliate
  • Variable product

You can learn more on product types and their details here.

Each product has:

Category – The main category.

Parent category – If the main category is dividable to other sub-categories, then you assign to the sub-category a parent category.

Tag – Make the products more detailed & navigable. Points out to something that has nothing to do with the category.

Attributes – Color, size, extra accessory, etc…

Variables – Different combinations of the attributes. Color: red, size: XL OR Color: red, size: L. So potentially two attributes can make multiple variations of the same product.

How to organize WooCommerce products – The ideal structure

Organizing WooCommerce categories

Think of it this way, the main differentiation of the things you sell online, the really main ones, should be the categories. However, this is a tricky one, you have to firstly, understand what differentiates your products the most, secondly, how do you want your customers to navigate through your products.

i.e. Electronics, accessories

Organizing sub-categories

When some or all of your categories have each their own categories, that’s where you add them as sub-categories. Or rather, you assign them a parent category.

i.e. Electronics -> Mobile devices, tablets, mouses, keyboards. Accessories -> Hard cases, ear phones…

Adding tags

Tags are used to identify the tiniest differentiation of a product. Something that’s common across multiple categories. Like being limited edition. Any product in any category can be limited…

For example a color, model, brand or anything that tags the item. i.e. Vegan, wireless, second-hand, limited edition.

Tags can be used to firstly, have faster and more detailed filters, secondly, to show products with a specific tag.

[If you’re looking for ready-made websites, with correct structures, set ups and everything, look no further]

Let’s say you have an anime clothing website.

EXAMPLE 1 – T-shirts store:

Categories: Men, Women

Sub-categories for each category: Hoodies, t-shirts

Tags: Naruto, One Piece, Bleach, Stray Dogs…

Attributes: Size (S, M, L, XL), Color (black, white, gray)

Variations: Each size of each color, so that makes 12 variations

  • Gray (S, M, L, XL)
  • Black (S, M, L, XL)
  • White (S, M, L, XL)

EXAMPLE 2 – Fashion store:

Now imagine a fashion store, this time with different categorization.

Categories: Shoes, clothing, accessories

Sub-category1 for each category: Men, Women

Sub-category2 for sub category 1 (Men): Boots, sandals, sneakers, loafers, oxfords

Sub-category2 for sub category 1 (Women): Boots, sandals, sneakers, heels, flats, clogs & mules

Tags: Model #, brand name, or other detailed specs.

Attributes: Size, color

Variations: The combination of colors and sizes

EXAMPLE 3 – Fast food store:

Now, let’s say you’re running a restaurant. What a successful man you are, running 3 businesses at the same time.

Categories: Pizza, Burgers, Salads, Appetizers

Sub-categories for each category: Vegetarian, Vegan, Meat

Tags: Pork meat, beef meat, special offer

Attributes: Size (S, M, L), double cheese, double meat, normal

Variations: We would have 9 variations

Normal: S, M, L

Double cheese: S, M, L

Double meat: S, M, L

I hope the examples make things clearer.

What to do?

I hope the above explanations will help you organize WooCommerce categories better, so you can improve your product structure to make sure they rank higher on Google and your users find what their looking for faster.

Here’s an assignment for you, firstly, create your product structure, secondly, share it in the comments, and let’s check it together 😉

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Although I don’t have a restaurant the urge to read it was too strong and didn’t disappoint. I guess if you have a restaurant this is a must-read. Thanks a lot.
Diogo Barros
Diogo Barros
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Thank you !
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i've been searching everywhere for this solution, you're the first person who gave a simple solution. Ty
Farah I
Farah I
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Thanks. I already have cloudflare and its still slow.. was thinking of how to remove unused js... but found your video instead
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makes complete sense bro. Thank you
 Tobee Panyasith
Tobee Panyasith
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Thank you for this great video

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